We all want our companies to grow
but then we do the same thing as everyone else.
they all run the same playbooks.
we look the same as everyone else
who is playing the game.
When I was a founder
I was terrified of
Failure
Failure
Failure
Failure
Failure
SEO
'For everyone'
SO I RAN THE SAME PLAYBOOKS AS EVERYONE ELSE. AND I still failed.
Undifferentiated
PPC
Failure
Failure
Failure
Failure
Be Honest
Are you going to repeat my mistakes?
Are you going to repeat my mistakes?
Are you going to repeat my mistakes?
Are you going to repeat my mistakes?
Are you going to repeat my mistakes?
Are you going to repeat my mistakes?
Are you going to repeat my mistakes?
Are you going to repeat my mistakes?
Or do you want to do it different?
Your customer is more interesting than you give them credit for
Head of Sales. Bought $1M of software last year- Likes walks on the beach with dog.
- Absolutely terrified of being alone
- ‘Into leather’
WHEN YOU GET CLOSE TO YOUR ! CUSTOMERS’ FEARS. IT GIVES YOU PERMISSION TO TRY NEW THINGS AND GET WEIRD. AND FIND THE SPACES YOUR ! COMPETITORS CAN’T PLAY, CUSTOMERS GO FROM DON’T CARE TO BOUGHT IN !
Terrified Marketing
All in one
best in class
cheaper
faster
better
snoozefest
Post-fear marketing
"I'm terrified but I know this will work for us"
Now you know the old playbooks don't work you have to learn what to do differently.
What if
You could be
Post
fear
fear
You can
A CREATIVE DIRECTOR Can teach you to produce stand out creative. A growth marketer can help you find ways to grow your company. But I CAN teach you to do both. growth with marketing that gets your customer Right in the feelings
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