9 levers to use to grow your SaaS

SaaS marketers are forever looking for ways to grow more predictably, but as I've said before:

There are only three ways to do it

But what I don't always talk about are the 9 levers that we've discovered every SaaS marketing team can pull to influence those outcomes:

Create Demand – How confident are you that you're intentionally attracting only qualified, right-fit traffic?
Build Authority – To what degree is everyone on your team on the same page about the transformational promise you make to your customers?
Fill Funnel – How robust is your system for turning visitors to your website, into prospects, that give you permission to go to a deeper level conversation with them?
Pinpoint Pain – How well-engineered is the content on your website to cause the prospect to know that you truly "get them" better than anyone else they’re paying?
Educate & Motivate Prospects – How often do you publish content about mistakes your prospects are making in their industry, instead of only talking about solutions your product provides?
Calibrate Call-to-Actions – How consistently, effectively, and successfully do your content marketing efforts contribute to your demo and trial pipeline targets?
Stack Strategies – How robust is your system for connecting demand generation strategies that work together (earned, owned, and paid) to exponentially increase your deal flow?
Drive Dealflow – How well do you convert marketing qualified leads into sales-ready qualified leads, demos, and trials?
Compress Time – How often are you using the same marketing channels that you used to acquire the right fit leads to continue marketing to them once you have them as a trial user or SQL in your pipeline?

If you were to give yourself a score from 0 (bad) to 10 (brilliant) on each of those, which ones are the best opportunities for you to improve?

This was the whole model that Powered by Search ran on. It's their copyright. But I made this banger of a track about it so ¯_(ツ)_/¯