"Should we utilize this leverage and synergize our innovation"
SaaS copywriting is ridiculousLook at the website of any SaaS company and you'll find unnecessary jargon all over the place
And it's amazing because it doesn't even look any different from anyone else: it's just lazy
When your ideal buyer is at work, are they thinking: "I really want a disruptive solution to my HR policy management software?"
NOPE.
They have other thoughts and you'll only learn what they are by getting uncomfortably close to them
Don't talk like a robot. Next time you publish a landing page, ad or email, come back and listen to this track first.
If the same buzzword is in this song and your copy, you might need to go back to the customers and learn how they talk
